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Ideated by the Australian organisation Myopia Profile, the campaign will run throughout September, bringing four weeks of global education, industry collaboration, and encouragement to eye care professionals (ECPs), with the aim to empower them to take effective action against the disease. The global initiative is sponsored by founding partners CooperVision, EssilorLuxottica, and Johnson & Johnson Vision.
“In the past few years, we have witnessed huge growth in myopia management research awareness, industry innovations, and education, and yet we continue to see reports of single vision corrections being predominantly prescribed to children with myopia,” said Dr Paul Gifford, director at Myopia Profile. “Our mission is to accelerate the uptake of myopia management in clinical practice. We saw the need for something more – a new strategy to empower myopia awareness into myopia action.”
Myopia Action Month will focus on helping ECPs to build their clinical capacity with community support and accountability through an ambitious instructional program. Educational materials and resources will be accessible through Myopia Profile’s unique and extensive digital ecosystem.
Myopia Action Month will focus on helping ECPs to build their clinical capacity with community support and accountability through an ambitious instructional program
“For each week of the event, in partnership with event sponsors, we will feature new video resources, themed action plans, and specific educational and practical materials to support ECPs at any level to grow their myopia action plans and management strategies,” said Dr Kate Gifford, director at Myopia Profile. “We are also launching challenges, online courses, downloads and more to make the month engaging, inspiring and most of all empowering for ECPs to take myopia action.”