"Our mission is to improve the standard of pediatric vision care worldwide through engaging, clinically relevant and evidence based practitioner education and systems for myopia management. Join our Myopia Profile community and be a part of this endlessly fascinating and growing area of best practice patient care."

Kate & Paul Gifford – Myopia Profile Founders


Myopia Profile is the internationally trusted go-to information resource on clinical myopia management for eye care professionals. Developed by husband-and-wife optometrist team Drs Paul and Kate Gifford, it was first built around the Clinical Myopia Profile patient communication tool developed by Kate from 15 years’ experience in her Brisbane CBD practice. Starting as a bulk email to share the tool, then a website, then a Facebook group, Myopia Profile has now grown into a thriving, engaged community of thousands of optometrists around the world, across web and social media platforms. It is the largest and most popular, multi-channel educational resource dedicated to childhood myopia management.

Myopia Profile explains the 'why' of myopia control and the 'how' of putting it into practice. We provide you the resources to have clinical discussions and support your in-room communication. We provide a place to access the latest research and industry innovations and a forum for discussing clinical cases with colleagues – with a clear focus on clinical relevance and presented in a commercially unbiased, evidence based manner. We are experts in translating research into practice – finding the clinical pearls while also leaving the door open to what the research may tell us in future. We go to the research conferences, read the scientific papers, understand the clinical implications and bring it all together for the busy practitioner to digest, discuss and put into practice.

The best place to join in the discussion is the practitioner Facebook group, which has over 100,000 engagements per month. From the group, Kate and Paul both welcome direct messages. Feel free to comment on the blogs and guides or email support@myopiaprofile.com for technical help.


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Dr Kate Gifford


Dr Kate Gifford is a clinician-scientist, peer educator and professional leader in private practice in Brisbane, Australia, and a co-founder of Myopia Profile. Kate graduated from Queensland University of Technology (QUT) in 2003 with First Class Honours and a University Medal, and was awarded her PhD in contact lens optics in myopia from QUT in 2018. She holds four professional fellowships, over 70 peer reviewed and professional publications, and has presented over 130 conference lectures around the world, primarily on clinical myopia management. Kate was the youngest ever National President of Optometry Australia from 2014-16, and was awarded the inaugural BCLA President’s Award and also named the QUT Young Alumnus of the Year in 2017. Kate works in clinical practice and holds a Visiting Fellow position at QUT. When not talking, thinking and dreaming about myopia, Kate is a mediocre runner, aspiring triathlete, dark chocolate addict, voracious reader, shoe enthusiast and amateur travel film-maker.

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Dr Paul Gifford


Dr Paul Gifford is a research scientist and industry innovator based in Brisbane, Australia, and co-founder of Myopia Profile. Paul graduated from City University, London, England in 1995; completed his Masters in 2005 and was awarded his PhD in hyperopic orthokeratology and contact lens optics in 2009 from the University of New South Wales (UNSW), Sydney, Australia. Paul’s experience includes every facet of the optometry profession, from clinical practice to academia, research and industry. He holds three professional fellowships, more than 50 peer reviewed and professional publications, has been conferred several prestigious research awards and grants, and has presented more than 50 conference lectures around the world. Paul is an Adjunct Senior Lecturer at UNSW and consults to contact lens industry on projects relating to product and systems design and software solutions including machine learning. In his spare time, Paul is a new tech explorer, cooking enthusiast, fancy coffee fanatic, avid reader and a much better runner than Kate.

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