EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technology and the other in the craftsmanship of iconic eyewear, to set new industry standards for vision care and the consumer experience around it. Influential eyewear brands including Ray-Ban and Oakley, lens technology brands including Varilux and Transitions, and world-class retail brands including Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision are part of the EssilorLuxottica family. EssilorLuxottica has approximately 180,000 employees.
The International Myopia Institute (IMI) represents the consensus body of global myopia experts working towards the ultimate goal of advancing myopia research and education, to prevent blindness in the future. Olga Prenat, Global Director of Education and Professional Relations at Essilor International and Chief Editor of Points de Vue, recently invited myopia experts, IMI chair Prof. Serge Resnikoff, and committee members Prof. Ian Flitcroft, Prof. Earl Smith and Dr. Monica Jong to share their inspiring journey with the initiative and discuss how the white papers are critical to improving clinical myopia management.
More Points De Vue articles on myopia management
Monica Jong, Executive Director of the International Myopia Institute (IMI) and Gilles Le Saux, Senior Vice President, Research and Foresight, Essilor International, highlight the urgent need for myopia to be recognized as a global public health issue, discuss IMI and Essilor’s shared vision to address myopia together and lend their perspectives on how the IMI white papers can advance myopia research, education and management in the years to come.
In this interview, Dr. Kate Gifford and Dr. Paul Gifford, Founders of Myopia Profile, share their success formula on integrating myopia management into clinical practice, tips on encouraging parents to take myopia more seriously and available resources for practitioners on myopia management.
Essilor recently partnered with leading international myopia educational company, Myopia Profile, to empower eye care practitioners with clinical knowledge, skills and practical resources in managing childhood myopia. Dr. Kate Gifford and Dr. Paul Gifford, Founders of Myopia Profile, weigh in on the importance of this partnership and talk through how it can benefit eye care practitioners worldwide.
The Global Myopia Awareness Coalition or GMAC was formed in 2019 with a mission to promote public awareness of childhood myopia, and to promote awareness with governments, NGOs and other health care associations. As a GMAC member, Essilor recognizes that such collaborative industry efforts are critical to affect real change in the eye care industry. Olga Prenat, Global Director of Education and Professional Relations at Essilor International and Chief Editor of Points de Vue, and Shilpa Yalamanchili, Professional Relations Manager at Essilor International, recently invited Matt Oerding, Co-Founder and CEO of Treehouse Eyes and GMAC Board Chairman, and Dr. Millicent Knight, GMAC Board Member and Senior Vice President, Customer Development Group, Essilor of America, to discuss the importance of global initiatives like GMAC to tackle the myopia epidemic.
A Global Myopia Awareness Coalition (GMAC) survey of more than 4000 parents in the United States shows that parents ranked annual visits to the eye doctor as less important than visits to the dentist and also revealed certain misconceptions about comprehensive eye exams. Another May 2020 GMAC survey of more than 2000 parents in the U.S. showed increased screen time for children since COVID-19 and parents’ desire to help their children balance screen time and near-work with outdoor activities. This article highlights existing trends and awareness barriers among parents in the U.S. and how GMAC is addressing them through health promotion and education.